Aura Ads: Moving in to 2021

Just 8 months ago we launched Aura Ads, our unique video ad service for eCommerce brands. In which time we’ve had time to validate our concept with some of the fastest growing D2C brands in the UK, including; Huel, Pact Coffee, We Are Feel and many more! 

Each month, we’ve found ourselves creating better quality video ads for our clients by default, often spending more time on each brand and individual ad concepts, to ensure our work continues to drive our clients’ paid social profitability and ultimately add significant value.

We are announcing some price changes to reflect this added value, and will explain in detail our reasons for this decision below, as well as what the price change will actually mean for you. These changes won’t come into effect until January 1st 2021, but we want to be as transparent as possible, and give you as much time as we can to prepare for this change.  

Read on to find out our main motives for the reshuffle and what’s actually changing...

Why we’re changing our payment plans.

Nobody wants 6 ads every month.

Our largest plan currently offers six deliverables per month, but we’ve found that most of our clients don’t need as many as six per month. As the old saying goes, quality, not quantity. 

Bigger team, better quality.

In just six months, we’ve surged from a team of one to a team of four, and we’re projecting further growth in the coming months. With more people joining our team, we’ve started to create specialist function areas within the business. This means that each element of the creative process is being given more time & energy, from idea generation to branded animations, we’re putting more people power into each element of our creative process.

Better portrait ads

At current, we repurpose your square ads into a portrait format, but we want to give portrait more love, particularly with the growth of portrait-heavy platforms like TikTok, Snapchat, Insta Reels and Stories - we believe it’s the future of paid social. This price change allows us to shoot bespoke portrait ads and focus more on grabbing attention on these platforms. We’re hoping that this also allows you to use our social ads on more platforms and expand your reach.

We’re aiming high

As Aura Ads has developed, we’ve come to realise that our service is more relevant to those brands who spend significant amounts on paid social, as these companies have the most prominent need for regularly updated ad creative. We’ve found that these brands often require more attention to detail and as such there is a need to increase our effort per deliverable to match.

What’s actually changing

Let’s get down to the nitty-gritty. For the most part, you’ll be able to work with us at the same cost, it’s mostly the deliverables that are changing… 

Launch is changing from 2 creative concepts per month to 1 creative concept per month, with no change in price.

Grow is changing from 4 creative concepts per month to 2 creative concepts per month, with no change in price.

Scale is changing from 6 creative concepts per month to 4 creative concepts per month, and the price of the plan is changing to £3,199 + VAT.

Here’s what our plans will look like from January 2021 onwards:

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We still want to incentivize our clients to work with us on one of our larger plans, which is why the cost per creative concept reduces as you go up the plans. We hope these changes make sense to our existing clients, but if you have any queries don’t hesitate to contact us. 

We’re truly excited about what 2021 has to offer, and we can’t wait to continue producing content for you all!

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