Tips To Increase Engagement On Instagram Ads

No matter the industry you work in, Instagram is a highly popular and effective platform for advertising.

When you consider that ‘80% of Instagram users in the UK follow at least one business’, it’s easy to see why Instagram plays a huge role in many businesses' marketing strategies. 

That said, if your ads aren’t receiving the engagement that you hoped for, there are a variety of ways to increase engagement on your Instagram ads as a business. 

Tips to increase engagement on your Instagram ads include, but are not limited to:

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1. Knowing your audience 
2. Engaging with your followers
3. Prioritising video ads
4. Establishing the best time to post on Instagram

1. Knowing Your Audience 

The first tip to consider to increase engagement on your Instagram ads is to know your audience. 

The importance of knowing your audience cannot be underestimated, particularly when you consider that ‘66% of customers expect companies to understand their needs’.

To gain a better understanding of your audience means to analyse your audience’s engagement with your previous ads to determine what has resonated with them in the past. 

For instance, perhaps your target audience interacts more with an ad when there’s a promotional offer up for grabs. Whatever the link is, it’s your job to determine what engages your audience to get the most out of your ad spend. 

The more you let your audience guide you, the more trust and engagement you will garner from your target audience with future ad campaigns. 

2. Engaging With Your Followers

Next, to increase engagement on your ads, you will want to engage with your followers.

Customers like being able to communicate with brands and value customer service, emphasised by the fact that ‘83% of consumers cite good customer service as the most important factor…when deciding what to buy’.

Engaging with your followers as a business, then, is not only a great way to build a connection with your followers, but also helps to build brand authority. 

As such, when a customer can engage with you on your Instagram page, you’re humanising your business whilst also prioritising their needs, providing you with future opportunities to build brand loyalty and increase conversions. 

3. Prioritising Video Ads 

Next, to increase engagement on your Instagram ads you should be prioritising video ads. 

It’s no secret that video content is well received on Instagram. In fact, one study found that ‘66% of consumers found short-form video to be the most engaging type of in-feed social content’, highlighting the potential impact video ads can have when done right.

High quality and engaging ads get people talking, helping to promote brand awareness. 

If you’re stuck for inspiration, then hiring a professional video production company to create your ad campaign is a good place to start. At Aura Ads, we create scroll-stopping ads for a range of eCommerce businesses.

If you’re interested in creating a high quality ad, be sure to get in touch with a friendly member of our team today. 

4. Establishing The Best Time To Post On Instagram

Last, but by no means least, you should establish the best time to post on Instagram. 

The peak time is the time that most of your followers are active. In short, posting your Instagram ad on your page during Instagram peak times is key to increasing the engagement on your ads, as well as your Instagram posts as a business.

Sprout found that the best times to post on Instagram in 2022 globally is ‘Monday at 11 a.m., Tuesday and Wednesday 10 a.m. to 2 p.m., and Thursdays and Fridays 10 a.m. to noon’.  

That said, your business’ peak time can differ. As such, you can use Instagram Insights to your advantage in order to gain a better understanding of your business’ target audience and when is the best time to post an ad to boost ad performance.   

Hopefully this article has given you a better idea of how to increase engagement on your Instagram ads as a business. 

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We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.

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