What Video Ad Services Do You Need?

Creating a successful video ad campaign isn’t as easy as it might seem. It involves a number of key services and components to ensure the ad is of high quality and effectively engages your target audience. 

While the specific video services and tools you need depend on your individual business goals, budget, and offering, a well-rounded strategy typically includes pre-production, editing, analytics, and ad testing.

Here are 5 key video ad services you need for a successful ad: 

1. Video production
2. Video editing
3. Advertising platforms
4. Video analytics
5. Ad testing services

1.Video Production

Creating high-quality video ads requires expertise in scriptwriting, creativity and filming, which is why many businesses looking to produce video ads hire a creative video agency to help them create compelling and professional ads.

The Benefits of Hiring a Video Production Company

Expertise and experience

One of the main benefits of hiring a creative video production company is that they specialise in making high quality videos and their expertise and experience can result in a much more polished, professional and engaging video ad. What’s more, studies have shown that creative videos are up to 83% more likely to be shared than non-creative videos. So, if you want your message to reach a wider audience, then hiring a creative video production company is a great place to start. 

Attention to detail

‍Video ad companies are known for their attention to detail. They can ensure that every part of your video, from filming to audio design to post-production editing, is of the highest quality. If you were to create the video ad yourself in-house, it’s unlikely that the video would be made with as much detail and perfection as hiring a creative agency to do it for you. 

Access to professional equipment 

A professional video production company will also have access to professional-grade equipment, which can significantly impact the quality of your video. High-quality cameras, lighting and sound equipment can make a significant difference in the final product, so investing in this can ensure your video ad is as successful as possible. 

At Aura Ads, we do it all for you. Either via our creator network or our internal creative team, we’ll plan, shoot & edit your video ad following best practices. We’ll leverage our in-house studio and resources to produce the highest quality ad for your business, so you don’t have to worry about a thing. 

When it comes to pre-production, we work closely with our clients to understand their goals, target audience, and overall marketing strategy, and then develop creative concepts and ideas for the video ad that align with the client's ad objectives.

2. Video Editing

A high quality video ad isn’t just filmed and then sent off for publishing. Editing is an important step in the production process that enhances the quality and effectiveness of the ad. The editing process involves a number of steps, such as:

• Trimming and Cutting: Editing allows for the removal of unnecessary or redundant footage that could detract from the main message.
  
• Adding special effects - During the editing process you can add special effects, motion graphics, text overlays, and other visual elements to make the ad more engaging and informative.
  
• Sound - Editing also involves enhancing the sound quality of the video, for example adjusting background music, sound effects, and voiceovers to ensure they are clear and fitting with the ad message. 

Skilled video editors, like those at Aura Ads, can transform raw footage into a polished and professional video ad. They can add special effects, music, graphics, and text overlays to make your ad more engaging and effective.

3. Advertising Platforms

To reach a broad audience, you’ll need to use video advertising platforms like Facebook Ads, YouTube Ads, Instagram Ads or other social media ad platforms. These services often have tools for targeting specific demographics and tracking ad performance. 

Social media advertising has seen a significant rise over the past decade, and is showing no signs of slowing down. 

Here are just a few benefits of advertising on social media platforms…

Reasons To Advertise on Social Media

• Social media advertising allows you to reach a wide audience - In fact, Facebook currently has 3 billion monthly active users and ‘by 2025 there will be 1.44 billion monthly active users on Instagram.
  
• There are multiple social media advertising platforms to choose from.
  
• Social media ads can be super affordable.
  
• You can gain valuable performance insights.

But while these benefits of advertising on social media exist, it’s essential that you choose the right social media platform for your business's video ad campaign. Choosing the wrong platform means that your ad won’t reach your target audience effectively, and you won’t get a good return on investment.

When choosing the right platform, there are a number of things to think about, such as your budget, your industry, your content and most importantly, your audience. For example, find out where your audience spends most of their time online, whether it be snapchat, facebook or tiktok. This will be a good indication as to where you want to place your ads and prevents wasting resources on channels that your audience doesn't use. 

4. Video Analytics 

Tracking and measuring the performance of your video ad is essential to measure its return on investment and to see which aspects of the ad you can improve on for future campaigns. Without measuring ad performance, how can you know what parts of the ad did well and what parts need improvement? 

Look at performance metrics like:

• Click through rate - This is classed as the ‘number of clicks advertisers receive on their ads per number of impressions’. Typically speaking, a good click-through-rate is 5 - 20%.
  
• Cost per acquisition - This metric ‘measures the total cost to acquire one paying customer’, and the ideal CPA you should be aiming for as a business is around 3 times lower than Customer Lifetime Value.

• Conversion rate - This relates to 'the percentage of visitors to your site that complete a desired goal out of the total number of visitors’.

At Aura Ads, we track & analyse the performance of our creative in your ad account, benchmarking against key AIDA metrics in order to drive results.

5. Ad Testing Services

Last but certainly not least, in order to optimise your video ads for improved performance, A/B testing services can help you create multiple versions of your ad and test them with your target audience to determine which version is most effective.

A/B testing is usually carried out when an ad is live, but it can also be done before going live to make sure you choose the best option. Read our full guide to ad testing here. 

At Aura Ads, we launch your ads via our recommended testing framework.

How We Can Help

Aura Ads are a full-service performance creative agency, meaning that we manage the whole video creative process for you. From planning to shooting to editing and performance tracking, we take care of the lot.

Check out how we work and the additional services we offer here. 

-

We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis.

For more top tips, check out our social media marketing blog.