Articles

From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or foe to eCommerce brands?

With over ‘430 million monthly active users’, Reddit represents a lot of untapped potential for advertisers. Here is our 5-step guide on how to advertise on the giant social platform Reddit.

YouTube ads are 84% more likely to receive viewers' attention than TV ads, making them an effective tool for marketers far and wide. Learn more about what makes them effective, and how you can leverage them to promote your brand, in this article.

As a video creative agency, we understand that the world of online videos can be pretty daunting, but we also know that the benefits of video marketing are endless, and we want to help you get there! Here we go through our top tips for creating a successful video marketing campaign.

A closer look at some of the most popular ecommerce trends in 2023.

Just 8 months ago we launched Aura Ads, our unique subscription service for eCommerce brands. Moving in to 2021, a couple of things are changing...

Christmas is fast approaching and it's now time to start thinking about your social media campaigns for the festive season! To help you, we have compiled a list of our top 4 campaign ideas that are guaranteed to help raise your brand awareness and generate more leads this Christmas.

A closer look into the importance of data-driven creative and how to leverage data to inform creativity.

Social media advertising presents a huge opportunity to not only reach more of the right consumers, but do so at a low cost. Yet, for a social media advertising campaign to be effective, you must know your landscape.